The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior

The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior

A fashion system combines quick response production capabilities with enhanced product design capabilities to both design “hot” products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain demand. We develop a model of such a system and compare its performance to three alternative systems: quick-response-only systems, enhanced-design-...

Consumer Behavior Characteristics in Fast Fashion

The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility

Increasingly sophisticated consumers have learned to anticipate future price reductions and forego purchasing products until markdowns occur. Such forward-looking or strategic behavior on the part of consumers can have a signi…cant impact on retail margins by shifting a large number of sales from higher, “full” prices to lower, “clearance” prices. Some …rms, however, have become adept at dealin...

Incorporating Strategic Consumer Behavior into Customer Valuation

The calculation of customer value without regard to marketing policy is problematic because the value of managerial flexibility and the impact of consumer learning are neglected. This article develops a structural dynamic programming model of consumer demand that includes marketing variables and consumer expectations of promotions. The author uses the estimated parameters to conduct policy expe...

an inverstigation into the shrinkage behavior (kinetics) of microfilled hybrid and nano dental composites

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